12 February 2016
The Traffic Snake Game is a sustainable travel to school campaign partially funded by the European Commission. It is currently being played in 18 countries across Europe. We are one of the three core partners who ensure the Traffic Snake Game is replicated in a fair and correct way. We also provide advice and materials to UK schools who want to play the game.
The aim of the Traffic Snake Game is to encourage children, their parents and teachers to travel to school using sustainable modes. It is aimed at children aged between 4 and 11. During the two weeks the game is played, each child is rewarded with a sticker if they walk, cycle, use public transport or car share. Throughout the game playing period, schools are encouraged to organise educational activities about sustainable transport, road safety, active mobility, and health issues.
The Traffic Snake Game has been a big success across Europe, with schools seeing an increase in sustainable journeys and a reduction in carbon emissions. The game is unique as it recognises that a campaign’s impact is not limited to the playing period. Before and after data is recorded to assess the effects of the campaign, providing an insight into pupils’ and parents’ travel behaviour. Results have shown schools retaining a modal shift after they have played the game.
Our experience in the United Kingdom has been very successful so far. There are currently 18 schools that have played or have signed up to play this year and we are also working with sustainable travel officers at Northamptonshire County Council and Hounslow Borough Council to spread the Traffic Snake Game.
One school that played the game stated: “The children encouraged their parents to walk a little further in the wet November weather. We look forward to playing again in warmer weather and not only improve our score compared to the first game but also increase our modal shift targets”.
If you are a local authority or a school and you’re interested in the Traffic Snake Game, please contact Sarah Wixey, Associate Director, Transport: firstname.lastname@example.org