4 February 2004
WYG has been commissioned by Rotherham Metropolitan Borough Council to conduct a retail and leisure study, it was announced recently. The study will assess the need for additional retail and leisure development in the Borough as part of the preparation of the Local Development Framework and to assist in determining planning applications in respect of major retail development. It will also inform town centre management and regeneration strategies, and will be of particular relevance to continuing programmes seeking to revitalise Rotherhamtown centre.
Rotherham Borough is located in close proximity to larger competing retail destinations including Sheffield and Meadowhall, and the Council needs to formulate a strategy to maintain and improve the vitality and viability of its shopping centres.
WYG has developed a particular expertise in undertaking retail and leisure studies and has undertaken numerous similar studies for local authorities throughout the country.
Kevin Hodgson, of White Young Green, said: “This study will provide the Council with a thorough understanding of the key issues relating to retail and leisure development, and will inform the preparation of policies and strategies aimed at maintaining and enhancing the vitality and viability of Rotherham town centre, and other town centres within the Borough.”