1 February 2016
WYG, transport consultants TTR and sustainable communications agency Diva Creative have joined forces to deliver LoCITY, a new industry led programme that aims to improve air quality and reduce emissions from commercial vehicles. LoCITY was launched last week in London in the presence of Mike Brown, Commissioner of Transport for London (TfL).
LoCITY aims to improve air quality and reduce carbon emissions in London by increasing the uptake and availability of low emission commercial vehicles and technologies. Each of the partner organisations is using its unique expertise to inform the development of the programme.
WYG’s role is to oversee the day-to-day management of the programme and support TfL in aligning LoCITY to other projects and programmes.
TTR provides the technical expertise and support to industry through stakeholder engagement.
The UK-based sustainable marketing agency Diva Creative has designed the LoCITY brand and communications materials, developed a campaign website, organised a launch event and conference, and produced a video introduction to the programme.
Sarah Wixey, Associate Director at WYG, said: “LoCITY is a great opportunity to work with stakeholders across the freight and fleet industry, vehicle manufacturers, refueling providers and policymakers to ensure everyone is doing their bit to improve London’s air quality.
“It is an ambitious programme, so it will continue to be more and more rewarding as it moves forward.”
Venn Chesterton, Divisional Manager at TTR, said: “Everyone at TTR is thoroughly enjoying working on LoCITY and using our expertise in emissions reduction to drive forward the switch to low-emission vehicles in London.”
Amy Boyle, Director of Strategy at Diva, said: “Our work with TfL, WYG and TTR reflects Diva’s growing portfolio in the transport sector.
“Diva’s role has been to develop LoCITY’s messaging and ensure its communications reach a diverse audience through the right channels and the right approaches.”
At present, air pollution contributes towards almost 9,500 premature deaths in London every year, at a cost of nearly £3.7bn to London.
LoCITY will support organisations in the freight and fleet industry to reduce their carbon emissions, help tackle poor air quality and ultimately improve public health.