18 February 2019
WYG is supporting an ambitious initiative in Gaziantep, Turkey to strengthen the innovative capacity of small-to-medium enterprises and contribute to regional socio-economic development.
Led by our international development team in Turkey, we are helping to implement this €2.26m programme on behalf of the KOSGEB Gaziantep Provincial Directorate and the Gaziantep Chamber of Commerce. The programme will enhance the technical capacities and infrastructure within SMEs, particularly those involved in the manufacturing of common regional products like leather, jewellery and accessories, and electronic circuits, etc.
The 24-month project, which launched in May 2016 and finishes this year, is split into two phases: The first focused on conducting research to understand and define the region in which GETHAM would operate to promote industrial design. The second has involved helping SMEs understand the value of design in their production processes through various training and consultancy services, all based on a design needs assessment survey to ensure any guidance corresponded to their needs.
Our team visited 75 SMEs to offer individual business diagnostic studies and help the firms establish their corporate identity. The initiatives also helped identify potential partnerships among businesses and academic institutes, leading to several subsequent cases of collaboration.
Parallel to this, a workshop-style GETHAM laboratory was set up to nurture new design-oriented talent and guide individuals through commercial sector opportunities. The work also promoted familiarity with online tools such as social media to help individuals and SMEs further engage with their business communities.
Dr. Faruk Tekindağ, Managing Director at WYG in Turkey, commented on the project: “As the project got underway, we encountered several obstacles for SMEs in the region that we knew would need to be addressed if we were going to deliver the programme. The most significant of these were a lack of design and market awareness among the enterprises, as well as a lack of mindfulness of their social environment.”
He added: "We are really happy with the outcome so far and are confident that the end result with increase competitiveness and the economic welfare of the target region.”
To find out more, please visit the GETHAM website.