Evaluating a complex, adaptive market development programme
Ghana MADE is an M4P (Making Markets Work for the Poor) programme intended to improve the incomes and resilience of poor farmers and small-scale rural entrepreneurs in the Northern Savannah.
Ghana MADE aims to stimulate economic growth through improving the way that agricultural markets work. The M4P approach is based on the premise that changing market systems can improve the lives of the poor and Ghana MADE aims to make transformative change in six market sectors in northern Ghana; chilli, onions, other vegetables and fruit, rice, groundnuts, and livestock.
WYG is delivering a four year (2014-18) impact evaluation of Ghana MADE in parallel with the programme. Our theory-based, participatory approach draws on secondary programme monitoring data, as well as conducting primary data collection to fill gaps, and pioneers a method of prioritising research effort at selected points within the programme theory of change.
The evaluation design is flexible to fit around an adaptive implementation and uses a mix of quantitative and qualitative methods to build up a picture of the programme in action. The evaluation team will conduct qualitative surveys, Focus Group Discussions (FGDs), Key Informant Interviews (KIIs) and case studies to gather evidence. Contribution Analysis is being used as an analytical framework to come to robust conclusions about the programme’s contribution to outcomes. In this way we aim to assess the impact of the programme, guide revisions and substantiate successful interventions.
In addition to contributing to the evidence base for Northern Ghana, our objective is to inform the international debate on the value of the M4P approach within the context of ‘thin’ markets. Our evaluation will also inform DFID and the Government of Ghana of sustainable approaches to developing market systems and feed into future policy and funding decisions relating to tackling poverty reduction and achieving Millennium Development Goals.